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Re: Bad News for FBN Viewers (No More MFB?) « Reply #84 on Sept 4, 2009, 11:26am »
According to her FB, Alexis said Money for Breakfast will still be on for still thought for another month. Good news it will still be on bad news only for another month and don't know for how long. Welcome, Moonray even though you like that complete tool Cody though he's not as bad as that nappy headed HO Imus.
Joined: Aug 2007 Gender: Male Posts: 27,745 Location: The night shift with Ainsley Karma: 865
Re: Bad News for FBN Viewers (No More MFB?) « Reply #85 on Sept 4, 2009, 2:43pm »
Last show is Friday, Oct. 2 Imus starts Monday, Oct. 5 Jenna will be on Fox Business Morning from 5-6 a.m. Alexis will be on Opening Bell from 9-10 a.m.
Last show is Friday, Oct. 2 Imus starts Monday, Oct. 5 Jenna will be on Fox Business Morning from 5-6 a.m. Alexis will be on Opening Bell from 9-10 a.m.
Joined: Oct 2007 Gender: Male Posts: 11,817 Location: Atlanta, GA Karma: 2,108
Re: Bad News for FBN Viewers (No More MFB?) « Reply #88 on Sept 4, 2009, 3:19pm »
I'm sure Fox News Channel will run ads for it. He'll get a lot of viewers. Hate to say it, but it will help the ratings of Opening Bell, too. It actually should help the ratings for all of the FBN shows because they'll most certainly run ads for them during the Imus show.
With him averaging 49,000 for the last year on RFD.... and FBN only gets 21,000 average during the business day (they get 29,000 at night)... of course their numbers are so low in the morning they can't even get a reading on those.
what's not to lose?
There's also various numbers for RFD's reach. Anywhere from 30-40 million homes (depending). So he's getting those numbers while he is in 10-20 million viewer homes.
Also, RFD couldn't pay to promote anything. They couldn't even pay him. They are really struggling. RFD is another channel that's basically given away (instead of being paid for).
So FBN is in almost 50 million homes. Of course in alot of those homes they are way up their in the digitial tier and nobody knows where they are.... OR that they even get the channel.
Ya throw Imus on..... ya start spending millions on promotions. They might do Happy Hours in various parts of the country. Whatever.
They aren't that far off from breaking even right now. Only about 20 million away. Of course the cost of Imus and the money spent promoting his show etc...will add to that 20 million figure... might kick break even up to them needing to generate 30 million more the first year.
If they get up to 60 million homes... they will be about at break even (strictly on license fees...not counting ad time sold)... before the Imus signing.. If he gets $5M a year... and they spend $5 million or more promoting the show/channel....then of course the number of homes needed to b/e will become higher.
But in the time Imus was on RFD.... and I don't feel like looking it up...for the exact numbers...so if someone whines about it later.... ... but they jumped from around 20M homes to the 30/35/40M they are in currently..
Now if someone else has a better idea to more than double/triple their numbers in the morning (to start off with)... and have a chance to pick up another 10-20 million homes (in the next 3 years or so)... without it costing a fortune... SPEAK UP. Because we've seen that short skirts, big boobs etc.... aren't cutting it.
Granted, I'm sure there's other changes we'd like to see as well. Lou Dobbs coming over. The elimination of Glick (to ABC GMA). Jenna Lee getting an expanded role (but not while everyone is asleep). etc etc...
of course.. at the same time CNBC (which is in 97-98M homes).... they only get around 150,000 total viewers. They only get around 55-60K in the "money demo". Like one of the writers pointed out... with the addition of Imus... they could be giving CNBC a run for the money .... at least in the demo.
Fox Business is not even covered until the higher tier on most Cable channels.
Yes, as pointed out by a News Corp executive... they are around 50 million homes, but the problem is... in alot of those... they are in the higher digital tiers and people have the channel and they don't know it... and they don't know where to find it.
Thats why after they get Imus, you can probably look forward to a big advertising campaign in major markets..... letting people know where they are in the upper echelons.....
and @ $90 million a year....from license fees alone.... thats not far off from break even.... just like FNC... they keep it lean and tight.
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